We’ve all seen the version of self-care that’s shiny, pink, and perfectly lit. And while bubble baths and serums are lovely, true self-care isn’t always Instagrammable.

Sometimes, self-care is setting a boundary you’ve been avoiding.
Sometimes, it’s cancelling plans.
Sometimes, it’s going for a walk instead of forcing yourself to meditate.

Real self-care is about listening. Not to trends — but to yourself. To what you actually need in this moment. Sometimes that’s skincare, and sometimes it’s crying. Or saying no. Or doing something wildly boring, like vacuuming your space because your brain needs order.

At Innerglow, we believe self-care is not a reward. It’s a responsibility — and a right. You don’t need to “earn” rest. You just need to allow it.